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Influencing Others

The six triggers of influence and how the top persuaders use them

Understand the underpinning psychology and our ability to influence others will increase
dramatically. For the best results, understand the techniques – but also, understand the person!

What you will learn

  • How to create and maintain ‘Understanding’
  • The six influence triggers – and when to use them
  • The difference between Influence and Manipulation
  • Why different types are influenced in different ways


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