Business Growth Programme (How to attract, sell to and keep customers)

Business Growth Programme (How to attract, sell to and keep customers)

There are only four ways to grow a business. Get these right and success is inevitable.

Duration: 1 day to 12 months depending on budget/time available

Numbers: Minimum 4, max 12 delegates

Overview: Marketing and selling activity both have a cost. The Business growth Programme will help delegates focus on the ways of growing the business which have the greatest return on investment (ROI).
Options: This programme can be used as the basis for ongoing consultancy or Non-Executive Directorship with Andy.
Description: In a commercial environment, nothing happens until money is exchanged for goods or services. Using a simple four-pronged strategy, the learning aims to identify immediate wins for the business and uncover ‘hidden revenue’ with a view to creating predictable profits. Whilst it is important to cover the fundamentals, the programme can cater for varying levels of experience. The following subject matter can be used as a ‘Menu’ of options to build your own programme.

What we cover:

  • Commercial awareness
  • Targets or not?
  • Why people hate selling
  • Customer care rationale
  • Different types of customer
  • Customer targeting
  • Business imperatives
  • The value of Value
  • Marketing rationale
  • Gaining referrals
  • Influence/manipulation
  • Price confidence
  • The 4 revenue generators
  • Why buy from you (USP)
  • Selling rationale
  • Networking
  • Consultative selling
  • Tricks of the trade

Please feel free to contact Andy to talk about teams in YOUR organisation

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